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It's an undisputed fact that every business needs to be active in social media. Topmedia The ever-changing demands of the modern day consumer requires brands to think fast and adapt quickly in order to stay one step ahead. The role of a social media manager has appealed to the mass generation of socially-active internet users. It's hard not to. Especially when some might think that you can earn big bucks from posting Facebook updates. Hardly. Being a social media manager is kind of like being a stand-up comedian. You have to quickly understand your audience and your engagement with them is vital. In order to accomplish this, you need to know if the audience is laughing at your jokes and you need to know this in real-time. If you can do this, then you have already won the crowd. So, how do you become a social manager? More to the point, how do you become a great social manager? The answer will be surprising to some. Firstly, you have to want it. Second, you have to love i...

  Jobs in the advertising industry declined during the recession of 2008-2010, but now appear to be increasing again. Looking at the advertising jobs of the future, we believe media will dominate job growth. Available jobs will involve media planning, buying, and sales for both traditional and new media. Integrated communications will be key. In terms of job opportunities, there are three basic functions which media professionals perform to connect ad messages with target markets: media planning, buying, and sales. To prepare for an advertising job, job seekers should develop a good understanding of media planning, media buying, and media sales for both traditional and digital media. (The future is integrated marketing and media.) 1. Media Planning Media planning is the process of developing an effective media strategy and action plan involving use of both traditional and digital media. The planning process first begins with an analysis of the marketing situation. Then, second, bas...